Senior PR Manager – Luxury Brand, London

Senior PR Manager – Luxury Brand

A luxury global brand seeks a Senior PR Manager to join working as part of a dynamic, creative small team.

The role

The PR Manager role is to coordinate and deliver the marketing objectives as set out by the Marketing Director. The right candidate will do this by developing and maintaining strong relationships with stakeholders who will assist to build the brand image. The role must ensure all marketing initiatives are in line with the strict requirements and that the company is present in the key publications that will help to drive forward sales.

Responsibilities:

• Support the Marketing Team in their roles, develop and mentor to ensure smooth running of the UK Marketing operations.
• Collaborate with the Merchandisers and Sales Managers on in store graphic
• Carry out national advertising campaigns, working closely with marketing agency, inclusive of billboards, magazines and catalogues, liaising with sales reps and merchandisers
• Carrying out co-op advertising working in conjunction with retailer marketing departments and sales team
• Liaise with global Marketing team regarding PR opportunities, photo shoots and provide accurate and timely product information
• Run events, recommending attendees, events packs, merchandising and press appointments
• Liaise with pilot teams to ensure that pilots have watches and teams have relevant merchandise
• Provide guidance to the Marketing Squad with the Marketing & PR Manager to co-ordinate air show event, including the organisation of furniture, insurance cover, accommodation for staff, arrange for watchmaker to be present if necessary, arrange necessary merchandise
• Liaising with air show head offices to co-ordinate promotions/ competitions when they are taking place and organise prizes if necessary
• Managing company Jet Team events ensuring that the necessary travel information, meals and accommodation are arranged
• Liaise with retailers and customers when required

What you’ll bring to be successful in this role:

• Previous background in a similar marketing role, ideally having worked with a luxury brand or in a luxury environment
• Confident communicating and building relationships at all levels
• Ability to lead a team and present the Brand to clients

Key Internal Relationships:

• Sales Management Team
• Sales Team
• Visual Merchandising Team
• Internal Boutiques
• Finance

Skills and Competencies

• People management
• Time Management Skills
• Customer service
• Flexible and able to work to tight deadlines
• Commercial Mindset
• Excellent communication and interpersonal skills
• Excellent press contacts in Luxury and Lifestyle journalists
• Market Knowledge
• Computer literate- Microsoft Office: PowerPoint, Word.

Personal Qualities

• Ability to build and maintain strong relationships
• Highly organised
• Able to handle pressure and meet strict deadlines
• Attention to detail
• Creative ability
• Team player
• Professional Attitude
• Diligent