Senior Demand Generation Executive, Croydon
Senior Demand Generation Executive
- Opportunity to join a world leader in critical information
- Seeking a Senior Demand Generation Executive
About Our Client
The company delivers next-generation information, analytic and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions.
Job Description
The key responsibilities of this Senior Demand Generation Executive include:
- Working with the Marketing, Sales and Product Directors, develop detailed action plans to achieve growth, with a clear understanding of the market, future trends and audience buying behaviors.
- Communicate and collaborate with all internal stakeholders, developing go to market messaging that translates our key value propositions effectively to our target audiences.
- Create and execute integrated marketing campaigns to drive awareness and lead generation for the AD&S industry products across multiple platforms and communication channels.
- Effective project management across teams, including ownership and adherence of time lines and accurately track and evaluate results on overall project goals.
- Lead industry demand generation activities, developing marketing plans and campaigns that support product positioning, drive leads and create sales opportunities into new and existing markets.
- Measurement – Using analytics tools (Web Analytics – Omniture, Eloqua, Social Media) track and analyse the delivery and performance of campaigns.
- Analyse the results of all marketing activity and present findings and recommendations to the Marketing Director and key stakeholders.
- Stay aligned with industry best practice keeping abreast of the latest practices, technologies and principles.
Additional details and an application form can be found below.
Experience Requirements
5 + Years in a Demand Gen role
Educational Requirements
Degree Minimum
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