Senior Demand Generation Executive, Croydon

Senior Demand Generation Executive

• Opportunity to join a world leader in critical information
• Seeking a Senior Demand Generation Executive

About Our Client

The company delivers next-generation information, analytic and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions.

Job Description

The key responsibilities of this Senior Demand Generation Executive include:

• Working with the Marketing, Sales and Product Directors, develop detailed action plans to achieve growth, with a clear understanding of the market, future trends and audience buying behaviors.
• Communicate and collaborate with all internal stakeholders, developing go to market messaging that translates our key value propositions effectively to our target audiences.
• Create and execute integrated marketing campaigns to drive awareness and lead generation for the AD&S industry products across multiple platforms and communication channels.
• Effective project management across teams, including ownership and adherence of time lines and accurately track and evaluate results on overall project goals.
• Lead industry demand generation activities, developing marketing plans and campaigns that support product positioning, drive leads and create sales opportunities into new and existing markets.
• Measurement – Using analytics tools (Web Analytics – Omniture, Eloqua, Social Media) track and analyse the delivery and performance of campaigns.
• Analyse the results of all marketing activity and present findings and recommendations to the Marketing Director and key stakeholders.
• Stay aligned with industry best practice keeping abreast of the latest practices, technologies and principles.

Experience Requirements

5 + Years in a Demand Gen role 

Educational Requirements

Degree Minimum