Senior Demand Generation Executive

Senior Demand Generation Executive

• Opportunity to join a world leader in critical information
• Seeking a Senior Demand Generation Executive

About Our Client

The company delivers next-generation information, analytic and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions.

Job Description

The key responsibilities of this Senior Demand Generation Executive include:

• Working with the Marketing, Sales and Product Directors, develop detailed action plans to achieve growth, with a clear understanding of the market, future trends and audience buying behaviors.
• Communicate and collaborate with all internal stakeholders, developing go to market messaging that translates our key value propositions effectively to our target audiences.
• Create and execute integrated marketing campaigns to drive awareness and lead generation for the AD&S industry products across multiple platforms and communication channels.
• Effective project management across teams, including ownership and adherence of time lines and accurately track and evaluate results on overall project goals.
• Lead industry demand generation activities, developing marketing plans and campaigns that support product positioning, drive leads and create sales opportunities into new and existing markets.
• Measurement – Using analytics tools (Web Analytics – Omniture, Eloqua, Social Media) track and analyse the delivery and performance of campaigns.
• Analyse the results of all marketing activity and present findings and recommendations to the Marketing Director and key stakeholders.
• Stay aligned with industry best practice keeping abreast of the latest practices, technologies and principles.

The Successful Applicant

The successful senior marketing executive will have the following skill set:

• Bachelor's degree in a relevant field of study or industry recognised qualification.
• 5 years' experience in a demand generation marketing role, with reference to content marketing, account based marketing and digital marketing.
• Excellent verbal and written communication skills with the ability to master our brand voice.
• Solid content management experience using CMS's / digital publishing platforms / websites, with deep understanding of presenting content in an inspiring, accurate, relevant, user friendly and commercially-aware manner.
• Experience in HTML, CRM and Excel
• An analytical mind-set with a knowledge of industry reporting tools and the ability to create a narrative from raw data - presenting this back to clients and stakeholders in a compelling and convincing manner.
• Solid understanding of commercial requirements and how to turn requirements into deliverable strategies.
• Ability to manage and prioritise multiple campaigns, work with a wide range of stakeholders within an organisation.
• Creative and organised with strong problem-solving skills, attention to detail, excellent communication skills, and time management abilities.