Marketing & PR Manager – Luxury Watch & Jewellery Boutique, Tunbridge Wells

Marketing & PR Manager – Luxury Watch & Jewellery Boutique
Tunbridge Wells | Hybrid (min. 3 days in boutique) | £50,000–£70,000

An established name in luxury watches and fine jewellery is looking for a Marketing & PR Manager to lead brand storytelling, press relationships, and in-boutique marketing activity. This is a hands-on role for someone who understands the world of luxury timepieces and jewellery and can translate that into compelling campaigns, events, and media coverage.

The Role

• Develop and deliver the marketing and PR strategy across digital, print, and in-boutique activations
• Build and maintain relationships with press, influencers, and industry partners to secure coverage and drive brand visibility
• Plan and execute boutique events, launches, and client experiences
• Manage social media presence and content, ensuring brand tone and visual identity stay consistent
• Oversee marketing budgets and measure ROI across campaigns
• Line-manage a small marketing/PR team, setting direction and supporting their development
• Work closely with the boutique’s sales and management team to align marketing activity with commercial goals

About You

• A background predominantly in marketing, or PR agency experience with strong marketing capability
• Essential: experience within watches and/or fine jewellery
• Proven experience managing or mentoring a team
• Confident building press relationships and securing coverage in luxury/lifestyle media
• Comfortable working hybrid, with a minimum of three days per week in the Tunbridge Wells boutique
• A genuine passion for luxury horology and jewellery, with an eye for detail and brand presentation

What’s on Offer

• £50,000–£70,000 depending on experience
• Hybrid working (3 days minimum in-boutique)
• The opportunity to shape the marketing voice of a respected name in luxury watches and jewellery