Email Marketing Executive – Global Brand, Central London
An excellent opportunity has arisen for an experienced Email Marketing Executive to join a globally recognised brand in the heart of London on a full-time permanent basis.
Reporting to the Email Marketing Manager and working closely with others across digital, you will play a key role in developing engaging email campaigns, being responsible for day-to-day email marketing activities, whilst contributing towards the ongoing improvement/optimisation of email activity.
A solid understanding of email marketing, experience with an ESP system, and experience with data/analytics are key elements of this role.
For the right person, this is a rare opportunity to join a multi award-winning firm, with excellent perks and potential for career progression.
Additional details and an application form can be found below.
Responsibilities
- Day-to-day ownership of email marketing and segmentation plan, including end-to-end co-ordination (planning, briefing, testing, sending, reporting)
- Work with Ecommerce and Content teams to produce engaging email content and optimise email marketing campaigns in line with marketing calendar
- Implement testing plans for content, subject lines and offers to improve the results, deliverability and relevancy of campaigns
- Monitor email replies and unsubscribe requests
- Build email competitions in collaboration with other teams
Experience requirements
Ideally degree educated
Educational requirements
- Proven Email Marketing experience in a professional B2C environment
- Excellent knowledge of email systems, segmentation plans, customer databases, analytics and end-to-end email coordination
- Previously managed content and data
- First class writing skills and excellent communicator
- HTML coding knowledge and dotmailer experience (desirable)
- Excellent understanding of email marketing best practice
- Ideally you will be an email super user, with a passion for all things email marketing
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