Customer Insight Manager Farnborough
Customer Insight Manager
About the Job
If your passion lies with uncovering insights for the premium luxury sector then look no further!
You will influence the development of global strategies and marketing programmes through analysis and understanding of macro and socio-economic trends and the key competitors.
You will lead and recommend all aspects of brand planning and set up market research studies for tracking, reporting and contextualising global brand performance. Proven insight experience within innovation and trends studies is essential as well as experience of conducting research in the US and Asian markets.
Purpose of Job
Generate and communicate customer insight to shape product and service development and ensure effective marketing communications
Promote the use of customer insight throughout all areas of the business in order to transform the client into to a customer centric organisation
Delivers and communicates competitor insights and market trends from the luxury market to key stakeholders
Responsibilities and Accountabilities
Develops and delivers customer research programmes (both qualitative and quantitative) to inform product and service proposition development
Manages customer research programmes to measure effectiveness and customer attitudes to marketing communications
Delivers customer research programmes for internal customers e.g. the Marketing/Digital team, the Regional Marketing teams and the Service Concepting team
Sets and defines customer targets for new product and service development to feed into the TPO (Total Product Offering) organisation
Leads competitor benchmarking and market trend analysis to give greater understanding of the competitive environment, the luxury consumer and the role of technology. Clearly communicates any insight in a compelling, digestible manner.
Creates an area of expertise within the client which becomes known as the voice of the customer by delivering customer insight and analysis for all departments using all customer intelligence available
Promotes and communicates the use of customer insight within the client
Delivers regular reporting and insight on customer engagement with the current services proposition
Works with key service partners to understand customer data and is the champion of creating the holistic view of the customer using all data and intelligence available
Highlights opportunity and areas of development for improvement with regard to the current services proposition using internal and external intelligence available
Provides guidance with regard to KPI’s for service performance and customer engagement
Manages external market research agency to ensure all market research is delivered on time and within budget with full stakeholder endorsement.
Writes market research briefs, sets scope and budget for each market research programme
Manages 1 direct report – Services Analyst
Experience and Qualifications Required
Strong educational background - likely to be degree educated
Proven record of managing and delivering customer research programmes (both quantitative and qualitative research)
Proven track record of analytical capability
Experience in line management and influencing cross functional teams
Experience in the luxury market is desirable but not essential
Experience in project management
Core Competencies
Strong analytical capability and data literacy
Exceptional stakeholder management
Excellent communication skills with a strong ability to interpret and communicate complex data into meaningful, relevant insights
| Salary: | Excellent + package |
You can apply for this job
by filling out the form below. |
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| Permanent/Contract: | Permanent | ||
| Location: | Farnborough | ||
| Employer: | Large Luxury Goods Client | ||
| Reference: | JRCRJCUSTINSIGHTS | ||
| Updated: | 28 Sep 2011, 9:16 AM |
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